My name is Mike Goitein, and I’m here to make you more effective through Strategy, Product, & Continuous Discovery

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Recent Posts from the blog…
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The $200M Product Strategy Lovable Uses To Become The Last Piece of Software You’ll Ever Need

Lovable.dev’s Co-Founder & CEO Anton Osika Reverse-engineering the choices powering Europe’s most successful startup ever in its quest to remove the final barrier to startup success Saving lives and generating $500,000 in funding—without writing a single line of code. Brazilian growth marketer Sabrine Matos was devastated by the tragic story of a woman murdered by
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Why The World’s Leading Strategist Says Data Is Killing Your Product’s Future

Is modern business addicted to data in the wrong ways? Roger L. Martin believes the excessive reliance on analytics in business stifles innovation by overlooking creativity and empathy. In this piece, I use examples of the iPhone and Aeron chair that succeeded despite poor data predictions, and lay out how Roger advocates for a focus…
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Your Startup’s Vision May Be Quietly Killing Your Business

Learn how successful startups pivot by focusing on customer needs and asking critical questions, such as “Where to Play?” and “How to Win?” This approach fosters the resilience and adaptability that are key to startup success, contrasting with Humane.AI’s rigidity and toxic culture.

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