My name is Mike Goitein, and I’m here to make you more effective through Strategy, OKRs, and Product

Recent Posts from the blog…
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3 Reasons Why Successful Strategy Always Starts From A Clear Client Need
Three practical reasons why putting the client at the center of your strategy makes practical, bottom-line sense for your business: 1. Because you can only optimize for one thing at a time 2. Because you can’t make your clients do what you want them to do 3. Because it’s the only way to effectively serve the right customers
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Product Managers — See How These Four Powerful Steps Turn Ambivalent Users Into Your Product’s Raving Fans
How to use product/market fit to learn from and grow your product’s user base from a few die-hard customers to a viable business
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