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Defensive Design and Critical Transitions
In much the same way that special teams can quickly improve a football team, Defensive Design can quickly make a big difference in user trust and retention by taking control of decisive, transitional moments others may overlook. Moments of Transition It’s said that to have a better overall listening experience in your home entertainment, your…
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Mobile Strategy Interview on the Myndset Blog
Here’s one from the archive – my old friend Minter Dial, former global head of Redken, former executive at L’Oreal, current globe-trotting consultant on digital strategy, did an interview with me towards the beginning of my tenure at Usablenet.
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App or Mobile Web?
Granted, my perception right now has a great deal to do with working at one of the premier mobile web companies in the space, but for me, it’s no contest – I think that mobile web is where companies should be investing their money. Not every phone will have or can even download your app,…
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Who’s Really the Customer?
Who’s the customer for Google’s products – before you answer, take a moment to think how much you’re paying right now for Email Spreadsheets* Calendaring Phone Calls Not really much at all, thanks to Google, and just a few of its many products. So if you’re not the customer, then who is? Why does Google…
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Organizing and Targeting Web Content
Whenever I work with clients on revising their web sites, and the conversation goes to the reorganization of their content, I’m struck by the disparity of focus. A Typical Breakdown Many clients exclusively focus on reorganizing their sites around internal company divisions. However the company flow chart is structured, that’s pretty much how the web…
Michael Goitein
Making you more effective through Strategy, Product, and OKRs
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