Tag: banking

• FinTech Gamble: How Millennials Turned Wells Fargo’s Rewards Card Strategy Into a $10 Million Monthly Drain

  

  Wells Fargo thought partnering with FinTech startup Bilt for a rent rewards card was a great idea. But financially savvy Millennials have turned the tables, undermining Wells Fargo’s assumptions and turning it into a win for FinTech upstart Bilt. Here’s what Wells Fargo missed in their product strategy.

  banking, business strategy, design thinking, fintech, product management, product strategy, strategy