Tag: design thinking
But only by prioritizing more higher-quality upstream thinking on Strategy, Design, and Product Management, and reorganizing in ways that allow for collaboration, will organizations be able to solve the right client problems both efficiently and effectively.
Three practical reasons why putting the client at the center of your strategy makes practical, bottom-line sense for your business: 1. Because you can only optimize for one thing at a time 2. Because you can’t make your clients do what you want them to do 3. Because it’s the only way to effectively serve the right customers
But strategy creation doesn’t have to be restricted to purely Analytical- and Planning focused, nor wide-open, creative “jam sessions” - there’s a better answer, a superior, third way, combining Creative and Rigor.