Tag: design thinking
3 Reasons Why Successful Strategy Always Starts From A Clear Client Need
Three practical reasons why putting the client at the center of your strategy makes practical, bottom-line sense for your business: 1. Because you can only optimize for one thing at a time 2. Because you can’t make your clients do what you want them to do 3. Because it’s the only way to effectively serve the right customers
The “Playing to Win” Framework, Part II — The Strategy Process Map
But strategy creation doesn’t have to be restricted to purely Analytical- and Planning focused, nor wide-open, creative “jam sessions” - there’s a better answer, a superior, third way, combining Creative and Rigor.
The “Playing to Win” Framework — A Global Strategy Expert’s Proven Method
But for Roger Martin, strategy is fundamentally a creative act, focused as it is on designing that which has not yet existed. Conventional research-based and data-crunching analytical approaches can only tell you what has happened in the past — they aren’t well suited to innovating in the service of creating an alternate future.
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