Tag: design thinking
-
3 Reasons Why Successful Strategy Always Starts From A Clear Client Need
Three practical reasons why putting the client at the center of your strategy makes practical, bottom-line sense for your business: 1. Because you can only optimize for one thing at a time 2. Because you can’t make your clients do what you want them to do 3. Because it’s the only way to effectively serve the right customers
-
The “Playing to Win” Framework, Part II — The Strategy Process Map
But strategy creation doesn’t have to be restricted to purely Analytical- and Planning focused, nor wide-open, creative “jam sessions” - there’s a better answer, a superior, third way, combining Creative and Rigor.
-
The “Playing to Win” Framework — A Global Strategy Expert’s Proven Method
But for Roger Martin, strategy is fundamentally a creative act, focused as it is on designing that which has not yet existed. Conventional research-based and data-crunching analytical approaches can only tell you what has happened in the past — they aren’t well suited to innovating in the service of creating an alternate future.
You must be logged in to post a comment.