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The $200M Product Strategy Lovable Uses To Become The Last Piece of Software You’ll Ever Need
Lovable.dev’s Co-Founder & CEO Anton Osika Reverse-engineering the choices powering Europe’s most successful startup ever in its quest to remove the final barrier to startup success Saving lives and generating $500,000 in funding—without writing a single line of code. Brazilian growth marketer Sabrine Matos was devastated by the tragic story of a woman murdered by…
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Why The World’s Leading Strategist Says Data Is Killing Your Product’s Future
Is modern business addicted to data in the wrong ways? Roger L. Martin believes the excessive reliance on analytics in business stifles innovation by overlooking creativity and empathy. In this piece, I use examples of the iPhone and Aeron chair that succeeded despite poor data predictions, and lay out how Roger advocates for a focus…
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Your Startup’s Vision May Be Quietly Killing Your Business
Learn how successful startups pivot by focusing on customer needs and asking critical questions, such as “Where to Play?” and “How to Win?” This approach fosters the resilience and adaptability that are key to startup success, contrasting with Humane.AI’s rigidity and toxic culture.
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The Most Powerful Brand Promise Your Company Isn’t Making
Mulling over brand promises. Photo by Jadson Diotildes via Pexels.com. Stunning research uncovers the key to promises that build loyalty while powerfully aligning companies around a true North Star Think of some of the most instantly recognizable brand promises in history: Believe it or not, all three share one fatal flaw: They’re focused on the wrong…
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How Ignoring Customer Habits Killed a Luxury Empire
Luxury is an incredible market to see how strategy and branding work together. Here’s a story of how one global luxury leader committed brand suicide by abandoning the very habits that created their loyal following. Learn why customer loyalty is something you can never control, only something you can earn.
Michael Goitein
Making you more effective through Strategy, Product, and OKRs
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