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Who’s Really the Customer?
Who’s the customer for Google’s products – before you answer, take a moment to think how much you’re paying right now for Email Spreadsheets* Calendaring Phone Calls Not really much at all, thanks to Google, and just a few of its many products. So if you’re not the customer, then who is? Why does Google…
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Organizing and Targeting Web Content
Whenever I work with clients on revising their web sites, and the conversation goes to the reorganization of their content, I’m struck by the disparity of focus. A Typical Breakdown Many clients exclusively focus on reorganizing their sites around internal company divisions. However the company flow chart is structured, that’s pretty much how the web…
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Agency Work as Long-Term Farming
Will Shipley wrote a great piece drawing parallels between farming vs. mining approach to running a software company. Farming is long, slow, labor-intensive, and expensive work, with little immediate reward. Mining requires a one-time stripping & razing of the land to pull everything of worth from it, and move on. The issue he points to…
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IVA Funds – Revising a Major Financial Site on Drupal
How do you take a $15 billion dollar mutual fund with an underachieving web presence, and give them the depth and richness of design and functionality that better represents who they are to their customers and peers within the financial services industry? I had managed the migration of IVA Funds previous site from a proprietary…
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Ubiquiti – High-Level Business-to-Business Technology Rebranding
Ubiquiti offers unique solutions for massive parallel searches in large text databases, allowing companies to see patterns, detect early warnings, and make better decisions in industries ranging from automotive to healthcare, and manufacturing to trucking. When I began my first discussions with Ubiquiti, they had a simple, basic site, featuring small blocks of text and…
Michael Goitein
Enterprise Agile, OKRs, Product & Discovery Coach
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