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Mobile Strategy Interview on the Myndset Blog
Here’s one from the archive – my old friend Minter Dial, former global head of Redken, former executive at L’Oreal, current globe-trotting consultant on digital strategy, did an interview with me towards the beginning of my tenure at Usablenet.
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App or Mobile Web?
Granted, my perception right now has a great deal to do with working at one of the premier mobile web companies in the space, but for me, it’s no contest – I think that mobile web is where companies should be investing their money. Not every phone will have or can even download your app,…
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Who’s Really the Customer?
Who’s the customer for Google’s products – before you answer, take a moment to think how much you’re paying right now for Email Spreadsheets* Calendaring Phone Calls Not really much at all, thanks to Google, and just a few of its many products. So if you’re not the customer, then who is? Why does Google…
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Organizing and Targeting Web Content
Whenever I work with clients on revising their web sites, and the conversation goes to the reorganization of their content, I’m struck by the disparity of focus. A Typical Breakdown Many clients exclusively focus on reorganizing their sites around internal company divisions. However the company flow chart is structured, that’s pretty much how the web…
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Agency Work as Long-Term Farming
Will Shipley wrote a great piece drawing parallels between farming vs. mining approach to running a software company. Farming is long, slow, labor-intensive, and expensive work, with little immediate reward. Mining requires a one-time stripping & razing of the land to pull everything of worth from it, and move on. The issue he points to…
Michael Goitein
Enterprise Agile, OKRs, Product & Discovery Coach
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