When we confuse strategy, OKRs, and KPIs, we inevitably create problems for our organizations, teams of teams, that cascade all the way down the teams and people themselves.
Building solidly on a foundation in the middle. Image via Midjourney. Strategy and Outcomes provide our missing middle As we’ve seen, Objectives and Key Results can be a useful tool to turn our strategy into reality, and to measure the effectiveness of that strategy. When we set them skillfully, to track our ability to influence mission-critical client Outcomes via…