Tag: design thinking
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Transforming Product Management from the Top Down

As companies move toward more effective ways of working, the product management role can make the difference between success and failure. But it’s frequently just as much the PM’s manager as the PMs themselves who can be a source of bottlenecks and tensions that can make or break the success of fast-tracking value delivery.
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FinTech Gamble: How Millennials Turned Wells Fargo’s Rewards Card Strategy Into a $10 Million Monthly Drain

Wells Fargo thought partnering with FinTech startup Bilt for a rent rewards card was a great idea. But financially savvy Millennials have turned the tables, undermining Wells Fargo’s assumptions and turning it into a win for FinTech upstart Bilt. Here’s what Wells Fargo missed in their product strategy.
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Stakeholder Wants vs. User Needs: Why Following Orders Creates Bad Products

In our work, there’s always a “stakeholder,” and an end-user “customer.” Don’t make the mistake of confusing them, or you’ll kill your ability to deliver value to the people who need it most.



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