Tag: strategy
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FinTech Gamble: How Millennials Turned Wells Fargo’s Rewards Card Strategy Into a $10 Million Monthly Drain

Wells Fargo thought partnering with FinTech startup Bilt for a rent rewards card was a great idea. But financially savvy Millennials have turned the tables, undermining Wells Fargo’s assumptions and turning it into a win for FinTech upstart Bilt. Here’s what Wells Fargo missed in their product strategy.
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Stakeholder Wants vs. User Needs: Why Following Orders Creates Bad Products

In our work, there’s always a “stakeholder,” and an end-user “customer.” Don’t make the mistake of confusing them, or you’ll kill your ability to deliver value to the people who need it most.
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From Online Aggregator to Product Innovator: How Amazon’s PowerPoint Ban Revolutionized Product Development

Ditching PowerPoint can help you access more profound levels of thinking to generate, iterate, and evaluate product ideas collaboratively through a writing, reading, feedback, and rewriting culture to build products customers love.
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Three Ways to Build Better Solutions Without Asking Users What They Want

At their core, both collaborative software development and online content creation are about understanding user needs.


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